Taco Bell Live Mas Scholarship

The Live Más Scholarship is not based on your grades or how well you play sports. No essays, no test scores, no right or wrong answers. Submit a two minute video that tells us the story of your life’s passion. This is not about how well you can make a film– we just want you to tell us about your passion and how you will use it to make a difference.

Annual Amount


Additional Selection Criteria


All applicants must meet all of the following criteria to be considered eligible for the 2022 Live Más Scholarship Program:

  • Applicant is a legal resident of the 50 United States and the District of Columbia (“D.C.”) who is at least 16 years of age and no older than 26 years of age, located in the United States or D.C.
      • If an applicant is a minor in his/her/their state of residence they must receive parental consent from his/her/their parent/legal guardian to apply.
  • Applicant must be on-track to apply for or enrolled in an accredited post-high school/post-secondary educational program (including accredited two-and four-year colleges, universities, vocational-technical and trade schools).
  • Applicant must be willing to work with Taco Bell Foundation's Scholarship Management Company throughout the application and award process.
  • Employees of Taco Bell Foundation, Inc., Taco Bell of America, LLC, Taco Bell Corp. and its parent, subsidiaries of its parent, franchisees, licensees, and the advertising and promotion agencies involved with this Program are not eligible to apply or receive a scholarship through this version of the program.
  • Has not previously received a Live Más Scholarship.

See Terms & Conditions for the complete eligibility requirements.

Application Process


Your submission video must be between 30 seconds and 2 minutes in length.  Think about filming this video on a phone, computer, tablet, or any other MP4 video--enabled camera to which you have access.  It could be a short film, animation, or a simple testimonial.  This isn't about how well you can make a film--we want to learn more about you, your passion and how you plan to ignite change in your community and beyond!

Please be sure to answer these three questions in your video:
  • What is your passion and how are you currently pursuing it?
  • How do you plan to use your passion to uniquely make a positive change in your community or the world?
  • How will your education help enable you to pursue your passion and make a change?

Once you've created your video, visit our website during the application period and click "Apply."  Follow the on-screen instructions to fill out your information and submit your video.  Apply here:  https://apply.mykaleidoscope.com/scholarships/livemas2022

For application help, e-mail our scholarship management company at tacobell@mykaleidoscope.com.  Be sure to mention you are applying for the Taco Bell Foundation Live Mas Scholarship.


Eligibility & FAQs:  https://www.tacobellfoundation.org/renewal-program/

Apply here:  https://apply.mykaleidoscope.com/scholarships/livemas2022


January 11, 2022

For the application or more information go to: